Zico Coconut Water
In today’s world where it feels like everyone has an ulterior motive, people crave transparency. They want to trust in things. Food labels are so overly complicated that it's difficult to understand what exactly you are consuming.
With just one powerful ingredient,
we positioned Zico as a brand you don’t have to second-guess.
There are so many things in life up for debate. Zico Coconut Water is not one of them.
We created the reoccurring character of Vincent for our radio spots, a conspiracist and skeptic who really just needs to take a break with something he doesn't have to doubt.
The radio spots play on conspiracy theorist podcasts and radio shows.