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Shell x Fortnite
Shell has been enabling people travel to the most incredible places in the real world. But to promote their new fuel, we wanted people to go places they had never been before…. in Fortnite.
In collaboration with 6 of the most prominent Fortnite creators, we designed a game in Fortnite Creative and the integrated marketing campaign surrounding it.
Role: Lead creative concept (art & copy) & oversaw game development.
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