Zenni Optical x Sha'Carri Richardson

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Unfortunately, not all kids have the same access to eye-care. But healthy vision helps level the playing field for children from disadvantaged communities. Sha’Carri Richardson and Zenni Optical are teaming up to bring affordable vision-care to the kids who need it the most.
AD: Juli Rocha
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Future Stars will pop off by bringing low-cost eye exams to kids in local schools. After their first visit, kids can update their Rx straight from the Zenni app.
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Once they’ve seen the doctor, kids can update their Rx by bringing their A-Game, and a school ID, to race Sha’Carri on the app.
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Keep kids focused on the finish line with games that strengthen vision. Kids can use their points to cop the latest Future Stars sports equipment.
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Using facial recognition, the game will guide kids through their exercises. When they do it right, new exercises are unlocked. 
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Sales of her signature sport glasses help fund the campaign. 
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To raise awareness for the campaign, Sha’Carri runs a series of races wearing signature Zenni sport glasses and a #FutureStars sleeve.
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Future Stars drops a skills circuit adaptable for any playground that exercises kids, and their vision.

Parents can snap an AR photo op with Sha’carri using the QR code.
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For every person who signs up using your QR code, you get 20% off Future Stars swag. 
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