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Zenni Optical x Sha'Carri Richardson
Unfortunately, not all kids have the same access to eye-care. But healthy vision helps level the playing field for children from disadvantaged communities. Sha’Carri Richardson and Zenni Optical are teaming up to bring affordable vision-care to the kids who need it the most.
Future Stars will pop off by bringing low-cost eye exams to kids in local schools. After their first visit, kids can update their Rx straight from the Zenni app.
Once they’ve seen the doctor, kids can update their Rx by bringing their A-Game, and a school ID, to race Sha’Carri on the app.
Keep kids focused on the finish line with games that strengthen vision. Kids can use their points to cop the latest Future Stars sports equipment.
Using facial recognition, the game will guide kids through their exercises. When they do it right, new exercises are unlocked.
Sales of her signature sport glasses help fund the campaign.
To raise awareness for the campaign, Sha’Carri runs a series of races wearing signature Zenni sport glasses and a #FutureStars sleeve.
Future Stars drops a skills circuit adaptable for any playground that exercises kids, and their vision.
Parents can snap an AR photo op with Sha’carri using the QR code.
For every person who signs up using your QR code, you get 20% off Future Stars swag.
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