top of page

Zenni Optical x Sha'Carri Richardson

Future Stars- It takes vision.png
Unfortunately, not all kids have the same access to eye-care. But healthy vision helps level the playing field for children from disadvantaged communities. Sha’Carri Richardson and Zenni Optical are teaming up to bring affordable vision-care to the kids who need it the most.
AD: Juli Rocha
POP UP.jpg
Future Stars will pop off by bringing low-cost eye exams to kids in local schools. After their first visit, kids can update their Rx straight from the Zenni app.
Purple Doodles.png
Teal Doodles.png
Purple Doodles_edited.png
Teal Doodles.png
POP UP.jpg
Phone_RX_edited.png
mainevent
Once they’ve seen the doctor, kids can update their Rx by bringing their A-Game, and a school ID, to race Sha’Carri on the app.
Purple Doodles.png
green Doodles.png
Purple Doodles.png
Profile screen.jpg
Keep kids focused on the finish line with games that strengthen vision. Kids can use their points to cop the latest Future Stars sports equipment.
Profile screen.jpg
Teal Doodles.png
Purple doodles .png
Profile screen.jpg
Using facial recognition, the game will guide kids through their exercises. When they do it right, new exercises are unlocked. 
green Doodles.png
green Doodles.png
Vision Exercises.jpg
SLeeve.png
adult glasses.png
Sales of her signature sport glasses help fund the campaign. 
green Doodles.png
Artboard 3.png
To raise awareness for the campaign, Sha’Carri runs a series of races wearing signature Zenni sport glasses and a #FutureStars sleeve.
green Doodles.png
OOH
Basketball Court_wHand.png
Artboard 4.png
Future Stars drops a skills circuit adaptable for any playground that exercises kids, and their vision.

Parents can snap an AR photo op with Sha’carri using the QR code.
green Doodles.png
Purple Doodles.png
Purple doodles .png
green Doodles.png
green Doodles.png
Artboard 4.png
For every person who signs up using your QR code, you get 20% off Future Stars swag. 
car_V2.png
Artboard 4.png
Purple doodles .png
OOH 2.png
OOH.png
bottom of page