Tinder x Supreme
Casual and serial daters know there’s nothing worse than waking up after a romantic rendezvous, only to realize you have nothing to wear except the clothes from the night before.
So how can Tinder help daters go from day to night (and night to day), while avoiding the embarrassment associated with the dreaded “walk of shame”?
Role: Creative Concept & Execution.
Tinder will partner with Supreme to create a limited-time, fully reversible, unisex streetwear line which will only be accessible for purchase through Tinder.
What better day to launch our collection, than February 15th, aka Singles Awareness Day?
Users must make a new Superlike match to unlock the collection, hosted exclusively on Tinder.
Continuing in the spirit of Tinder, users will swipe left and right to shop items.
We created a unique social-first invitation: the first 20 people who make Superlike matches and purchase an item from the collection will be invited with their match to model the collection, which will be streamed live on Tinder’s social pages.
As an added twist, the couples will meet at the end of the runway for the first time, making the experience a first date to remember.