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Fender
Musicians didn’t dream of a 9 to 5. They wanted to be rockstars.
The rules are simple: No neckties. No pantsuits. No HR. Unless you work in HR.
Jam Roullette
We put a Fender spin on Chat Roulette, creating an afterwork stage for those who ride the pine but still rip a solo.
Not your vibe?
Don’t give your two weeks—hit shuffle.
Grooving?
Save their profile and circle back later.
Finally, a Job You’re Qualified For
We generated feedback by posting job listings for famous bands on LinkedIn.
The 'Apply' button leads to the Play After 5 landing page.
Those posters on your bedroom wall?
They sure as hell weren’t pictures of desk jobs.
We made our point with OOH classic rock concert posters.
Every Act Needs an Opener
We kicked off the campaign with outdoor public jam sessions.
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