Fender

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Musicians didn’t dream of a 9 to 5. They wanted to be rockstars.

 

The rules are simple: No neckties. No pantsuits. No HR. Unless you work in HR.

AD: Juli Rocha
AD: Brandon Karabanoff

Jam Roullette

We put a Fender spin on Chat Roulette, creating an afterwork stage for those who ride the pine but still rip a solo.

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Not your vibe?

Don’t give your two weeks—hit shuffle.

Grooving?

Save their profile and circle back later.

Finally, a Job You’re Qualified For

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We generated feedback by posting job listings for famous bands on LinkedIn.

The 'Apply' button leads to the Play After 5 landing page.

Those posters on your bedroom wall?
They sure as hell weren’t pictures of desk jobs.

We made our point with OOH classic rock concert posters.

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Every Act Needs an Opener

We kicked off the campaign with outdoor public jam sessions.

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