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Gold House


Gold House is a non-profit organization that celebrates people of Asian and Pacific Islander descent, every year they release the A100, a list of the 100 most prolific members of the AAPI community.


To raise awareness among Gen Z about the list we wanted to ignite their passion for representation using their favorite tool: artificial intelligence. 

Ai exhibits biases because the data it's trained on has them, in many ways, it's a mirror of our society. Using Midjourney, a popular image generator, we decided to challenge Ai to see what images it would generate when prompted solely with the achievements of each of the A100 honorees.

The results speak for themselves.

Role: Creative Concept (art & copy) & Execution.

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