Juliana Rocha_SMALLL.png

Experience

Civic | Mar 2022 - May 2022

Art Direction Fellow - adfellows

Clients: Instagram, Jägermeister, Shutterstock, Etsy

 

Petco Love | Jan 2022 - Mar 2022

Art Direction Fellow - adfellows

Campaign: National Foster a Pet Month

 

R/GA | Oct 2021 - Dec 2021

Art Direction Fellow - adfellows 

Clients: Verizon Super Bowl

 

Banza | 2021

Freelance Art Director

 

Sony Pictures Entertainment | 2019 - 2020

Content Strategist

Clients: Amazon Video, Netflix, Disney, Warner, Telemundo/NBC

 

Sony Pictures Entertainment | 2016, 2017, 2018

Internship

Select Brands

Instagram, Jägermeister, Instagram, Shutterstock, Etsy, Banza, Sony Pictures Entertainment, Turner, Univision, Telemundo/NBC, Verizon, American Express, Amazon Video, Netflix, Petco

Hola!.png

*inhale*

 

I’m Juli Rocha, an Art Director originally from Colombia who grew up in the States. At 3 years old you would find me re-decorating, with permanent markers, the walls of the living-room of our apartment. At 10, I wanted to be the girl version of Anthony Bourdain. When I moved to the States, at 13, I became obsessed with 80’s movies and figured I would one day direct one. At 18 I went to Business school and at 23 decided to move to Barcelona, stop working in strategy, and pursue Art Direction.   

 

*exhale* 

 

The truth is, the story is longer. Just a little bit. And I haven’t even told you why I love advertising, this probably should be a phone call.

Education

Miami Ad School | 2021 

Art Direction

 

University of Florida | 2018 

B.A. in Business Administration, Mass Communication

 

Universitat Pompeu Fabra - ESCI | 2018 

International Marketing & Negotiation

Honors & Awards

Merit Young Ones/One Show  | 2022

Fashion Design

Tinder x Supreme - Walk of Flame

Shortlist Young Ones/One Show  | 2022

Integrated: Digital Campaign

Tinder x Supreme - Walk of Flame

Shortlist Young Ones/One Show  | 2022

Brief: Activision Blizzard

Call of Duty - Ceasefire

Shortlist Young Ones/One Show  | 2022

Experiential Design: Stunt

KFC - A Taste for Tears

Bronze ADDY Award | 2022

Student Integrated Campaign

Zico Coconut Water - Not Up For Debate

Silver Clio Sports  | 2021

Student Experiential

KFC - A Taste for Tears

 

adfellows 5.0 | 2021 

Advertising Fellowship

Miami Ad School Minority Advertising Scholarship | 2020

Miami Ad School

 

Adolph Wohlgemuth Scholarship | 2018

University of Florida