Experience
Mediacom - Creative Systems | May 2022 - Present
Art Director
Clients: PlayStation, MARS, Zales Jewelers, Duracell
R/GA | Oct 2021 - Dec 2021
Art Direction Fellow - adfellows
Clients: Verizon Super Bowl
Banza | 2021
Freelance Art Director
Sony Pictures Entertainment | 2019 - 2020
Content Strategist
Clients: Amazon Video, Netflix, Disney, Warner, Telemundo/NBC
Sony Pictures Entertainment | 2016, 2017, 2018
Internship
Select Brands
Instagram, Jägermeister, Instagram, Shutterstock, Etsy, Banza, Sony Pictures Entertainment, Turner, Univision, Telemundo/NBC, Verizon, American Express, Amazon Video, Netflix, Petco
*inhale*
I’m Juli Rocha, an Art Director originally from Colombia who grew up in the States. At 3 years old you would find me re-decorating, with permanent markers, the walls of the living-room of our apartment. At 10, I wanted to be the girl version of Anthony Bourdain. When I moved to the States, at 13, I became obsessed with 80’s movies and figured I would one day direct one. At 18 I went to Business school and at 23 decided to move to Barcelona, stop working in strategy, and pursue Art Direction.
*exhale*
The truth is, the story is longer. Just a little bit. And I haven’t even told you why I love advertising, this probably should be a phone call.
Education
Miami Ad School | 2021
Art Direction
University of Florida | 2018
B.A. in Business Administration, Mass Communication
Universitat Pompeu Fabra - ESCI | 2018
International Marketing & Negotiation
Honors & Awards
Merit Young Ones/One Show | 2022
Fashion Design
Tinder x Supreme - Walk of Flame
Shortlist Young Ones/One Show | 2022
Integrated: Digital Campaign
Tinder x Supreme - Walk of Flame
Shortlist Young Ones/One Show | 2022
Brief: Activision Blizzard
Call of Duty - Ceasefire
Shortlist Young Ones/One Show | 2022
Experiential Design: Stunt
KFC - A Taste for Tears
Bronze ADDY Award | 2022
Student Integrated Campaign
Zico Coconut Water - Not Up For Debate
Silver Clio Sports | 2021
Student Experiential
KFC - A Taste for Tears
adfellows 5.0 | 2021
Advertising Fellowship
Miami Ad School Minority Advertising Scholarship | 2020
Miami Ad School
Adolph Wohlgemuth Scholarship | 2018
University of Florida