Juliana Rocha Portfolio
New York
I’m Juli Rocha, Creative Director who grew up between Colombia and the U.S., and is endlessly curious about people, places, and the weird little things that connect us.
I like finding the ordinary moments we think are uniquely ours, only to realize everyone else is doing them too and turning those moments into unexpected ideas for brands.
I work to travel, travel to eat, and eat to find my next favorite pastry.
Experience
Assembly | Feb 2025 - Present
Creative Director, Brand Experience
Clients: Heaven Hill Brands, Best Friends Animal Society, Action Against Hunger
EssenceMediacom | June 2022 - Feb 2025
Associate Creative Director
Clients: Shell x Fortnite, eBay x Vogue, adidas
R/GA | Oct 2021 - May 2022
Art Director
Clients: Verizon Super Bowl
American Express | Aug 2021 - Oct 2021
Creative Lead - Contract
Client: AMEX Shop Small
Sony Pictures Entertainment | 2015 - 2020
Content Strategist
Education
Miami Ad School
Art Direction
University of Florida
B.A. in Business Administration, Mass Communication
Universitat Pompeu Fabra - ESCI
International Marketing & Negotiation
Honors & Awards
Cannes Lions Bronze | Fashion & Beauty
Cannes Lions Shortlist | Fashion & Beauty
The One Show Bronze
The One Show Merit x 2
The One Show Shortlist x 5
London International Awards Silver
London International Awards Finalist
D&AD Shortlist
Clio Shortlisted
New York Festivals Bronze x 2
New York Festivals Finalist x 2
Silver Clio Sports | Experiential
Gold ANA Reggie | Gaming
Gold ADDY Award | Games - Online
Shortlist The One Show | Gaming/Branded Game
Digiday Category Winner | Best Use of the Metaverse
Shortlist Webbys | Best Brand Integration
Bronze Shorty Awards | Gamification
Finalist Shorty Awards | Gaming
Merit The One Show | Fashion Design
Shortlist The One Show | Integrated: Digital
Shortlist The One Show | Gaming
Shortlist The One Show | Experiential Design: Stunt